Absolut London Limited Edition Release 2012 Jamie Hewlett Collaboration (70cl, 40%)
Original price was: $140.00.$120.00Current price is: $120.00.
The 18th-century dandy. The Dickensian scallywag. The pinstripe-suited gent about town. The swinging 60s chick. The punk rocker. The rude-boy ska fan. The 80s-casual lad. All iconic London looks spanning the last two centuries, depicted here on our Absolut London limited edition bottle.
Absolut London was the seventh of our limited edition “Cities” series. For the bottle design we collaborated with one of the UK’s most famous and internationally renowned graphic designers – his style is so recognizable we shouldn’t need to tell you his name.
Ok yes, it’s Jamie Hewlett.
Alongside the limited edition bottle we rolled out “The Spirit of London” microsite – an online space that provided back-stories for each character featured on the bottle and also encouraged users explore London’s cultural heritage through the ages.
Absolut London proved a hit when it launched, it sold-out almost immediately. You didn’t get one? It’s OK. Keep calm and carry on looking.
Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. On the bottle Hewlett, who is the co-creator of “Tank Girl” and the fictional music group Gorillaz, introduces key characters from the past who have influenced and shaped London?s present fashion scene. The seven characters encapsulate the city?s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, Ska, Punk and 80’s Casual.